I’m a freelance creative lead, working on concept creation, strategic brand direction and story-telling, copywriting and art-direction - I’m from the UK, currently based in Amsterdam. Purposeful projects that positively contribute to the health and happiness of planet, people and places are my passion.

I have a diverse set of skills built across 20 years working for global advertising, design and communications agencies, at a senior level, as a copywriter, designer/art-director and strategist for major global brands including adidas, Max Mara, Diesel, Marks & Spencer, Disney, Pernod Ricard, Coutts, Coca Cola, Nestle, Mondelez and Procter & Gamble.

Over the past 7 years Ive been working for the internal adidas digital team Studio A as a creative lead and senior copywriter on varied global digital campaigns.

You’ll often also find me turning clay into something curious, playful and useful in a ceramics studio. See my creations here.

I’d love to hear from you:
charlottelnewbold@gmail.com
+31 (0)655836732